News

Indoor Growing? Phototron Gives 5 Healthy Reasons to Join the “Grow Your Own” Revolution

Sat, 18 Feb 2012 08:00:00 +0000

Los Angeles, CA (PRWEB) February 18, 2012

Phototron Holdings, Inc. (OTCBB: PHOT) (OTCQB: PHOT), the Los Angeles hydroponic grow box company that is leading the indoor mini-greenhouse revolution, is seeing rapid growth in the “grow your own” market. For those still on the fence about indoor growing, Phototron offers five important points to consider.

#1 Grow Year Round

Being able to control the climate is one of the greatest benefits of an indoor growing system. In addition to providing shelter from inclement weather, snow, frost, humidity and heat waves, gardeners can control the amount of daylight hours. This enables gardeners to grow ripe tomatoes in just 45 days from germination.

#2 Grow in Small Areas

Would-be gardeners with limited space, like apartments and condos, can still enjoy fresh homegrown fruits and vegetables by gardening indoors. All of the Phototron grow cabinets are only 21 inches wide and deep, so they take up less than 1 square foot of indoor floor space.

#3 Protected from Invaders

There is nothing worse to gardeners than going out to harvest their crops and finding that a gopher, rabbit, birds or worms literally ate their lunch. Or maybe their dog or children ran over or accidentally dug up the garden. Indoor growing in a protected grow cabinet prevents these types of situations.

#4 Guaranteed Natural

Store-bought tomatoes are often picked green and chemically induced to ripen, leaving them hard and tasteless. Personal indoor gardens eliminate the health risks associated with ripening chemicals and other contaminates like pesticides, E. coli and salmonella that are often found in store-bought produce. Indoor gardeners get the 100% of the available nutritional value because their fruits and veggies go directly from the plants to their plates.

#5 Water Efficiency

Farming consumes 70% of the water consumed on the planet, and most of it is wasted. In a Phototron indoor hydroponic system, water is conserved because it only uses 10% of the water typically used in an outdoor garden.

“For the past 20 years, we have enabled people to grow their own plants using our state-of-the-art indoor controlled-environment hydroponic grow systems, nutrients and supplies,” said Craig Ellins, Phototron’s CEO. “Phototrons are now seen as less of a luxury item, and more of a compulsory item, like a stove or refrigerator, in contemporary kitchens.”

For more information about indoor growing, or to purchase or inquire about carrying Phototron products, call (800) 651-2837 or go to http://www.phototron.com.

About Phototron Holdings, Inc.

Phototron Holdings, Inc. (OTCBB: PHOT) (OTCQB: PHOT) designs and manufactures cutting-edge indoor mini-greenhouses capable of year-round growth of herbs, vegetables, flowers, fruits and medicines, better, stronger and faster than traditional farming methods.

The Phototron Hydroponic Indoor Grow System, commonly called grow boxes, is built upon decades of research on the optimal temperature, light, water and nutrient needs of plants. The Phototron System uses proprietary lighting that mimics the sun's rays to grow nutrient-rich, pesticide-free, eco-friendly crops faster and in more bountiful quantities than those of traditional gardening methods, resulting in fruits and vegetables of superior taste and quality.

Phototron systems and accessories are available for purchase from the Company’s website. Phototron supports the sale and use of its products to the home medical marijuana market where compliant with applicable laws. Phototron also supplies a full range of parts, accessories and advanced nutrients to more than 50,000 customers.

For comprehensive investor relations material, including fact sheets, presentations, conference calls and video, please follow go to http://www.phototron.com.

Forward-Looking Statements

Examples of forward-looking statements in this news release include statements regarding new growth initiatives and accelerated growth, successfully monetizing MLM business model, marketing and distribution plans, development activities and anticipated operating results.

Factors which could cause actual results to differ materially from these forward-looking statements include such factors as the Company's ability to accomplish its business initiatives, significant fluctuations in marketing expenses and ability to achieve and expand significant levels of revenues, or recognize net income, from the sale of its products and services, as well as the introduction of competing products, or management's ability to attract and maintain qualified personnel necessary for the development and commercialization of its planned products, and other information that may be detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Los Angeles Indoor Hydroponics Leader Phototron Looks to Hearst for Organic Growth

Fri, 10 Feb 2012 08:00:00 +0000

Using advanced digital marketing tools, Hearst Media Services / Bay Area will help Phototron cultivate the global online marketplace.

Phototron Holdings, Inc. (OTCBB: PHOT) (OTCQB: PHOT), the Los Angeles hydroponic grow box company that is leading the indoor mini-greenhouse revolution, today announced a partnership with Hearst Media Services / Bay Area to help the company build brand awareness and grow revenue.

The long-term Hearst Media Services / Bay Area digital marketing campaign is a multifaceted online marketing program that utilizes the power of SFGate.com as a source of high-quality news and information, search engine tools, and the latest optimization techniques to maximize placement of media along many different stages of Phototron’s prospective customers’ engagement cycle.

Under the agreement, Hearst will also develop and distribute news content in the form of frequent press releases about Phototron through PRWeb, the largest online PR channel in the world, to build brand awareness and educate the “grow your own” market—which is rapidly growing.

“We are very excited to be working with Hearst,” said Craig Ellins, Phototron’s CEO. “Hearst is a solid company with an impressive legacy of media success. They are the perfect partner for the premier hydroponic indoor growing systems.”

For more information about the Phototron / Hearst Media Services partnership or any of Phototron’s products, call (800) 651-2837, or go online to www.phototron.com.

About Phototron Holdings, Inc.

For comprehensive investor relations material, including fact sheets, presentations, conference calls and video, please follow go to www.phototron.com.

Forward-Looking Statements

Phototron Announces New Online Sales Initiatives with the Appointment of Social Media Expert Mike Zappy as Chief Internet Strategist

Thu, 15 Dec 2011 08:00:00 +0000

WOODLAND HILLS, Calif.-- (Marketwire - 06/28/11) Phototron Holdings, Inc. (OTCBB:PHOT.ob - News) (OTCQB: PHOT), the designer, manufacturer and seller of the innovative PHOTOTRON Hydroponic Indoor Grow System, today announced the appointment of Brian Sagheb as President and CEO, replacing Doug Braun, as well as Phototron’s new online sales initiatives with the appointment of renowned social media expert Mike Zappy as Chief Internet Strategist. Mr. Braun will remain with the company in a key consulting capacity overseeing the company’s public school initiative while continuing to shape the infrastructure for the now established direct sales model.

Phototron's new strategic initiatives in online marketing will be deployed over the next several months in conjunction with the company’s existing direct selling business model. This dual approach will help expand the company’s reach and increase sales through various different channels, as Phototron begins to further harnesses the untapped demand for its innovative turn-key hydroponic gardening system.

“At Phototron, we are helping people who want to reconnect with their primal instinct to garden, even if they happen to live in the city or an apartment,” said Craig Ellins, Phototron’s Chairman. “Combining both online and direct sales allows Phototron to market its products to the masses. Whether you want to shop online in the privacy of your own home or you want a consultant to sit down and explain the benefits of our various products, we now have all of the bases covered.”

“As part of our strategic realignment, I am pleased to take on the role of Chief Executive Officer at Phototron,” said Brian Sagheb, Phototron’s current Chief Financial Officer. “The social media model that we are adapting will allow people that are looking for a quality solution for their year-round growing needs, including everything from vegetables to medicines and will help connect like-minded people through both an online and offline community. We will continue to offer quality products and education to meet the needs of today’s increasingly savvy consumers.”

As a key aspect of its strategic alignment, Phototron will be utilizing the skills of renowned social media expert Mike Zappy, who has been appointed Chief Internet Strategist at Phototron.

"Having built brands like Music.com, Beer.com, Diamond.com, Creditcards.com, and directing the Internet initiatives for Fortune 500 companies, I've developed significant intellectual capital in the area of e-commerce, search engine optimization, and social media,” said Mike Zappy. “At this point I'm only willing to work with companies that fit the specific criteria of being a social megatrend, so by having an enormous opportunity online, with an equally strong offline brand, Phototron fits this model perfectly. I'm excited to accept the position and look forward to the opportunity we have to virally accelerate the business."

Zappy, www.zappy.com has been featured on NBC's "Today Show," on TV networks ABC, CBS, CNBC, and CNN, and in newspapers and magazine including The New York Times, The Wall Street Journal, USA Today, Business Week, and Success Magazine. He is the creator of the Harvard Business School elective course 'E-Business,' and was recently a featured speaker at the Economist Magazine's Branding Conference in Shanghai. Zappy began his career at Drexel Burnham Lambert, later joining Bear Stearns where he became one of the youngest Vice Presidents in the 100-year history of the investment bank. He is an alumnus of Harvard Business School, a 2004 graduate of Harvard Business School's Owner President Management Program, and is a 1988 graduate of Boston University. Zappy is also Co-Author with Deepak Chopra of “Ask The Kabala” a beginner’s guide to Kabala. www.kabala.com

“Having an internet guru like Mike Zappy on board will help us complete our directive of moving Phototron into the 21st Century. After serving customers for over 20 years, we have upgraded the Phototron with new technology and lighting systems and only found it fitting to enter into an online marketing strategy to capitalize on the ever expanding digital world,” added Todd Denkin, Director of Sales and Co-Founder at Phototron.

Phototron’s new social media model will complement Phototron’s recent direct sales initiatives, which were implemented in June and are expected to serve both the $30 billion home gardening market and the $1.7 billion medical marijuana community. Consumers can realize significant financial savings, convenience and quality with the PHOTOTRON’s range of products across these market segments.

Phototron is capitalizing on the rapidly increasing demand for organic produce and alternative medicine. The company is committed to further establishing itself as a leader in the sale of indoor mini-greenhouses and will continue to develop its proprietary technology and nutrients while expanding its global reach through a series of organic growth opportunities and marketing advancements.

About Phototron Holdings, Inc.

Phototron Holdings, Inc. (OTCQB: PHOT) designs and manufactures cutting-edge indoor mini-greenhouses capable of growing herbs, vegetables, flowers, fruits and terrestrial plants stronger and faster than traditional farming methods. The PHOTOTRON Hydroponic Indoor Grow System is the result of decades of research into the precise temperature, light, water and nutrient needs of plants, and allows for indoor gardening 12 months of the year. The PHOTOTRON System uses proprietary lighting that mimics the sun's rays to grow nutrient-rich, pesticide-free, eco-friendly crops faster and in more bountiful quantities than those of traditional gardening methods, resulting in fruits and vegetables of superior taste and quality. PHOTOTRON systems and accessories are available for purchase from the Company’s MLM network marketing affiliates. Phototron supports the sale and use of its products to the home medical marijuana market where compliant with applicable laws. Phototron also supplies a full range of parts, accessories, advanced nutrients and innovative gardening tools and supplies to more than 50,000 customers. For more information, please visit: www.phototron.com and click on Phototron Holdings, Inc.

For comprehensive investor relations material, including fact sheets, presentations conference calls and video, please follow the appropriate link: Investor Presentation, Investor Portal and Investor Fact Sheet.

Forward-Looking Statements

Except for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially. Examples of forward looking statements in this news release include statements regarding the payment of dividends, marketing and distribution plans, development activities and anticipated operating results. Factors which could cause actual results to differ materially from these forward-looking statements include such factors as the Company's ability to accomplish its business initiatives, significant fluctuations in marketing expenses and ability to achieve and expand significant levels of revenues, or recognize net income, from the sale of its products and services, as well as the introduction of competing products, or management's ability to attract and maintain qualified personnel necessary for the development and commercialization of its planned products, and other information that may be detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Phototron Holdings, Inc. Launches New Patent Pending Pro LED Phototron Hydroponic Grow System

Wed, 14 Dec 2011 08:00:00 +0000

WOODLAND HILLS, CA--(Marketwire - 06/28/11) - Phototron Holdings, Inc. (OTC.BB:PHOT - News) (OTCQB: PHOT), the designer, manufacturer and seller of the PHOTOTRON Hydroponic Indoor Grow System, announced the launch of its newly designed Pro LED Phototron Grow System."Our new patent pending Pro LED Phototron offers huge benefits to the home grower. Powered by energy efficient LED light, the unit delivers the equivalent of 1,000 watts of growing power while consuming only 320 watts of electricity. It saves energy, and drastically reduces heat," said Craig Ellins, Phototron Holdings, Inc., Chairman of the Board. "The unit contains both blue and red LED lighting. Blue LED's provide optimum light for the growing, while red LED's shift bud formation into high gear. These features are important for the cultivation of medicinal herbs such as medicinal cannabis (medical marijuana) and chamomile."Traditional hydroponic growing can be highly complex and very expensive, requiring gardeners to assemble tents, buckets, containers, pumps, water chillers, fans, hoses, and reservoirs. The Phototron Pro LED delivers the high efficiency growing that users expect from hydroponics without the high costs and complexity. The Phototron Pro LED is a turnkey digitally controlled hydroponic growing unit that only requires users to plug it in, add water, nutrients, and their favorite seeds.

The entire set up process takes less than one hour."Growing plants in the Phototron is very desirable and alleviates a lot of hassles. It is the ultimate in green living, allowing users to produce a crop while taking up less than four square feet of floor space. It's the perfect growing solution for people who want to bring the benefits of hydroponic growing of fruits, vegetables and medical marijuana (where legal) to their homes, condos and apartments," said Ellins.About Phototron Holdings, Inc.Phototron Holdings, Inc. (OTCQB: PHOT) designs and manufactures indoor mini-greenhouses capable of growing herbs, vegetables, flowers, fruits and terrestrial plants stronger and faster than traditional farming methods. The PHOTOTRON Hydroponic Indoor Grow System is the result of decades of research into the precise temperature, light, water and nutrient needs of plants, and allows for indoor gardening 12 months of the year. The PHOTOTRON System uses proprietary lighting that mimics the sun's rays to grow nutrient-rich, pesticide-free, eco-friendly crops faster and in more bountiful quantities than those of traditional gardening methods, resulting in fruits and vegetables of superior taste and quality. The PHOTOTRON systems and accessories are available for purchase from the Company's MLM network marketing affiliates. Phototron Holdings Inc. supports the sale and use of its products to the home medical marijuana market where compliant with applicable laws.

Phototron Holdings, Inc. also supplies a full range of parts, accessories, advanced nutrients and innovative gardening tools and supplies to more than 50,000 customers. For more information, please visit our website: www.phototron.com and click on Phototron Holdings, Inc.Forward-Looking StatementsExcept for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially. Examples of forward-looking statements in this news release include statements regarding the payment of dividends, marketing and distribution plans, development activities and anticipated operating results. Factors which could cause actual results to differ materially from these forward-looking statements include such factors as the Company's ability to accomplish its business initiatives, significant fluctuations in marketing expenses and ability to achieve and expand significant levels of revenues, or recognize net income, from the sale of its products and services, as well as the introduction of competing products, or management's ability to attract and maintain qualified personnel necessary for the development and commercialization of its planned products, and other information that may be detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Phototron Holdings, Inc. to Unveil New Product Line at High Times 2011 Medical Cannabis Cup

Mon, 12 Dec 2011 08:00:00 +0000

WOODLAND HILLS, CA--(Marketwire - 06/23/11) - Phototron Holdings, Inc. (OTC.BB:PHOT - News) (OTCQB: PHOT), the designer, manufacturer and seller of the PHOTOTRON Hydroponic Indoor Grow System, today announced that it will unveil its new Phototron product line at the 2011 Medical Cannabis Cup San Francisco, June 25 and 26 at the Concourse Exhibition Center sponsored by High Times Magazine. In addition, the new Phototron products will be judged in the Best New Product category at the conference."Phototron has been offering the Phototron Original and Tall to the home grower for nearly 20 years with very few modifications. We've taken advantage of all the technological advances over the past two decades and created the new Phototron models resulting in faster growth and heartier plants," said Craig Ellins, Phototron Holdings, Inc.'s Chairman of the Board.Further setting the new Phototron units apart is the addition of a built-in ECObrain that automatically monitors temperature, humidity, water levels, and turns on and off the lights. The units also contain a carbon filter for removing unwanted organic odors. Crops can grow unattended for approximately two weeks if accompanied with Phototron's Feed-A-Tron Automated Watering System, which holds up to eight gallons of water and nutrients.The new Phototron models resolve the complicated assembly and high costs associated with hydroponic growing. Assembled in the USA as turnkey controlled agricultural growing units, all a grower needs to do is plug it in, plant their seeds, and add water and nutrients.

The entire set up process takes less than one hour."Growing in the Phototron alleviates a lot of hassles and delivers high yield in less than four square feet of floor space. It's the perfect growing solution for people who want to start a hydroponic garden or live in condos and apartments," said Ellins.About Phototron Holdings, Inc.Phototron Holdings, Inc. (OTCQB: PHOT) designs and manufactures indoor mini-greenhouses capable of growing herbs, vegetables, flowers, fruits, medicinal herbs like cannabis (marijuana) and chamomile, and terrestrial plants stronger and faster than traditional farming methods. The PHOTOTRON Hydroponic Indoor Grow System is the result of decades of research into the precise temperature, light, water and nutrient needs of plants, and allows for indoor gardening 12 months of the year. The PHOTOTRON System uses proprietary lighting that mimics the sun's rays to grow nutrient-rich, pesticide-free, eco-friendly crops faster and in more bountiful quantities than those of traditional gardening methods, resulting in fruits and vegetables of superior taste and quality. PHOTOTRON systems and accessories are available for purchase from the Company's MLM network marketing affiliates. Phototron Holdings Inc. supports the sale and use of its products to the home medical marijuana market where compliant with applicable laws. Phototron Holdings, Inc. also supplies a full range of parts, accessories, advanced nutrients and innovative gardening tools and supplies to more than 50,000 customers. For more information, please visit our website: www.phototron.com and click on Phototron Holdings, Inc.Forward-Looking StatementsExcept for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially.

Examples of forward looking statements in this news release include statements regarding the payment of dividends, marketing and distribution plans, development activities and anticipated operating results. Factors which could cause actual results to differ materially from these forward-looking statements include such factors as the Company's ability to accomplish its business initiatives, significant fluctuations in marketing expenses and ability to achieve and expand significant levels of revenues, or recognize net income, from the sale of its products and services, as well as the introduction of competing products, or management's ability to attract and maintain qualified personnel necessary for the development and commercialization of its planned products, and other information that may be detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Phototron Holdings, Inc. Launches GrowLife Inc., the Company's Direct Selling Hydroponic Gardening Subsidiary

Sat, 10 Dec 2011 08:00:00 +0000

WOODLAND HILLS, CA--(Marketwire - 05/25/11) - Phototron Holdings, Inc. (OTCQB: PHOT) (OTC.BB:PHOT - News), the designer, manufacturer and seller of the PHOTOTRON Hydroponic Indoor Grow Systems, today announced the launch of its wholly owned direct selling hydroponic gardening subsidiary, GrowLife Inc."With a customer base of more than 50,000, Phototron has long been a leader in the hydroponic gardening market," said Doug Braun, CEO of Phototron Holdings, Inc. and President/CEO of GrowLife Inc. "Launching GrowLife, our direct selling subsidiary, leverages our significant experience in hydroponics while creating a revolution in marketing indoor and outdoor gardening products to enthusiasts across the nation through a unique direct selling environment. Phototron developed and manufactures the premier self contained hydroponic mini-greenhouse and GrowLife will take it directly to the consumer market through its network of affiliates.""Combining the premier hydroponic grow system with an exciting growth-focused direct selling organization gives us competitive advantages and creates a unique growth opportunity for our company, our affiliates, our customers and our shareholders," concluded Mr. Braun.For more information, please visit our websites: at www.growlifeinc.com and www.phototron.com."About Phototron Holdings, Inc. and GrowLife Inc."Phototron Holdings, Inc. (OTCQB: PHOT) designs and manufactures indoor mini-greenhouses capable of growing herbs, vegetables, flowers, fruits and terrestrial plants stronger and faster than traditional farming methods. GrowLife Inc. is Phototron's wholly owned direct selling hydroponic gardening subsidiary committed to cultivating a consciousness regarding sustainability and living a healthy lifestyle through personal farming. Its signature product, the PHOTOTRON Hydroponic Indoor Grow System, is the result of decades of research into the precise temperature, light, water and nutrient needs of plants, and allows for indoor gardening 12 months of the year. The PHOTOTRON System uses proprietary lighting that mimics the sun's rays to grow nutrient-rich, pesticide-free, eco-friendly crops faster and in more bountiful quantities than those of traditional gardening methods, resulting in fruits and vegetables of superior taste and quality. GrowLife Inc. also supplies a full range of accessories, advanced nutrients and innovative gardening tools and supplies to more than 50,000 customers. For more information, please visit our website: www.growlifeinc.com.Forward-Looking Statements