<![CDATA[News]]> http://www.phototron.com/news/ Sat, 19 May 2012 02:32:45 +0000 Zend_Feed http://blogs.law.harvard.edu/tech/rss <![CDATA[Phototron Completes Merger with SG Technologies and Reports Fiscal Year 2011 Financial Results]]> http://www.phototron.com/news/phototron-completes-merger-with-sg-technologies/

"Stealth Grow" Brand Combines Forces with Phototron’s Hydroponic Indoor Grow Systems as the Company Enhances Its Future Revenue Streams

GARDENA, Calif.--(BUSINESS WIRE)--Phototron Holdings, Inc. (OTCBB: PHOT) (OTCQB: PHOT), the hydroponic growing systems company behind the “grow your own” revolution, today announced that it has completed its merger with SG Technologies Corp, a leading manufacturer of hi-powered light emitting diode (“LED”) products for indoor horticulture (the “Merger”). In addition to the Merger, Phototron is also announcing the availability of its fiscal year-end financial results for the period ending December 31, 2011.

“This year represents a pivotal period in Phototron’s development, not to mention the numerous meaningful events subsequent to our fiscal year-end. With our acquisition of SG Technologies now finalized, we are excited to open yet another chapter to our exciting growth story going forward.”

“With our combined operations, we are creating a true leader in the indoor horticulture industry for the long established Phototron and Stealth Grow brands,” said Sterling C. Scott, Phototron’s newly appointed CEO and Chairman of the Board, post-merger. “With my increased role at the company, I look forward to implementing various strategic growth opportunities and sales initiatives that will benefit our loyal customers and enhance stockholder value.”

SG Technologies sells products under the highly-recognized “Stealth Grow” brand, which is at the forefront of indoor horticulture with its superior line of LED grow lights. The completed acquisition is expected to complement Phototron’s existing sales and online initiatives for its innovative hydroponic grow systems. Consumers can now realize significant financial savings, convenience and quality with the company’s combined range of products.

In relation Phototron’s financial results for fiscal 2011, the company reported an annual revenue increase of 11% compared to the fiscal year 2010. 2011 revenue was approximately $499,000 compared to $450,000 in fiscal year 2010. The increase in revenue is the result of management focusing its efforts on expanding Phototron’s marketing activities and shifting from direct sales to traditional sales by marketing products to the public via the Internet and mail order channels. Net loss for 2011 was $4.4 million compared to a net loss of approximately $52,000 in 2010. The net loss in 2011 was primarily due to non-cash charges attributable to the vesting of stock options and restricted stock issued for services. In the third and fourth quarters of 2011, Phototron made significant progress in minimizing overhead and reducing its operational expenses.

“Phototron is pleased to announce our 2011 financial results, in addition to the finalization of our merger with SG Technologies,” said Craig Ellins, Vice Chairman of the Board. “This year represents a pivotal period in Phototron’s development, not to mention the numerous meaningful events subsequent to our fiscal year-end. With our acquisition of SG Technologies now finalized, we are excited to open yet another chapter to our exciting growth story going forward.”

Fiscal Year 2011 Highlights

  • Significantly reduced overhead in the third and fourth quarters of 2011.
  • Launched new products such as the ECO-Brain Home Hydroponic Automated Controller and Pro T5, Pro Hybrid and Pro LEDPHOTOTRON Hydroponic Grow System.
  • Touted as “lunar greenhouse for your home” on The Martha Stewart Show.
  • Announced the appointment of renowned social media expert Mike Zappy as Chief Internet Strategist.
  • Partnered with Hearst Media Services / Bay Area to help the company build brand awareness through public relations, SEO, SEM and grow revenue.
  • Achieved 11% annual year-over-year sales growth in fiscal 2011.
  • Launched new online sales initiatives and an e-commerce site that is designed to drive future revenues with minimal overhead.
  • Completed the acquisition of SG Technologies, which sells products under the highly-recognized “Stealth Grow” brand, and appointed Sterling C. Scott as CEO and Chairman of the Board, post-merger.

Phototron is capitalizing on the rapidly increasing demand for organic produce and alternative medicine. The company is committed to further establishing itself as a leader in the sale of indoor mini-greenhouses and will continue to develop its proprietary technology and nutrients while expanding its global reach through its recently completed merger with SG Technologies.

Phototron’s combined sales initiatives are expected to serve both the $30 billion home gardening market and the $1.7 billion medical marijuana community. The company continues to position itself as it relates to ever changing governmental cannabis policies. Customers can grow a wide variety of fruits, vegetables, herbs and medicines with Phototron’s expanded range of products across these market segments.

Mr. Scott, Phototron’s CEO and Chairman, concluded, “Phototron and Stealth Grow have enjoyed strong brand status in the indoor gardening circles for the past 20 years, however, now is the time to introduce each of these technologies to the masses. As we adopt a comprehensive new online marketing strategy and further integrate our operations to realize cost-saving synergies, we look forward to sharing details of our enhanced growth initiatives throughout the remainder of 2012.”

At the closing of the Merger, a newly formed subsidiary of Phototron was merged with and into SG Technologies, SG Technologies became Phototron’s wholly-owned subsidiary, and all of the shares of SG Technologies were exchanged for 157,000,000 shares of Phototron’s common stock and 3,000,000 shares of Series A Preferred Stock. The shares of common stock held by the SG Technologies stockholders represent approximately 51% of the outstanding shares of Phototron’s common stock immediately following the Merger. Each share of Series A Preferred Stock will convert into 23 shares of Phototron’s common stock on the earlier of (a) the date agreed to by the holders of a majority of the shares of Series A Preferred Stock and an investor representative appointed by Phototron, and (b) the 18-month anniversary of the closing of the Merger. The shares of Series A Preferred Stock were placed in escrow subject to the achievement of financial milestones described in the Merger Agreement and a related escrow agreement. If Phototron achieves the given financial milestones, the Series A Preferred Stock will be released from escrow and delivered to SG Technologies’ former stockholders. If Phototron fails to achieve those financial milestones, the Series A Preferred Stock will be released from escrow, delivered back to Phototron, and cancelled.

In connection with the Merger, Phototron issued $500,000 of its 6% Senior Secured Convertible Notes to former noteholders of SG Technologies in exchange for notes previously issued by SG Technologies.

In connection with the Merger, the former stockholders of SG Technologies and certain of Phototron’s stockholders agreed to vote their shares to nominate and appoint a five member board of directors, to consist of three members to be appointed by the former SG Technologies stockholders (one of which must be independent) and two members to be appointed by certain representatives of existing stockholders of Phototron prior to the Merger. Three of the positions remain vacant pending the filing and completion of specific securities law requirements (including the filing and mailing of a Schedule 14(f)-1 information statement).

The merger agreement was included as Exhibit 10.1 of a Form 8-K filed by Phototron on March 22, 2012, and the discussion of the Merger and merger agreement set forth herein is qualified in its entirety by reference to Exhibit 10.1 of that Form 8-K. The escrow agreement and voting agreement entered into in connection with the closing of the Merger will be included as Exhibits 10.1 and 10.2, respectively, of a Form 8-K to be filed by Phototron today, and the discussion here is qualified in its entirety by reference to such exhibits.

Phototron expects to file the audited and pro forma financial statements of SG Technologies Corp (and Phototron) within the time periods required by Form 8-K.

About Phototron Holdings, Inc.

Phototron Holdings, Inc. (OTCBB: PHOT) (OTCQB: PHOT) designs and manufactures cutting-edge indoor mini-greenhouses capable of year-round growth of herbs, vegetables, flowers, fruits and medicines, better, stronger and faster than traditional farming methods. The Phototron Hydroponic Indoor Grow System, commonly called grow boxes, is built upon decades of research on the optimal temperature, light, water and nutrient needs of plants. The Phototron System uses proprietary lighting that mimics the sun's rays to grow nutrient-rich, pesticide-free, eco-friendly crops faster and in more bountiful quantities than those of traditional gardening methods, resulting in fruits and vegetables of superior taste and quality.

Phototron systems and accessories are available for purchase from the company’s website at: www.phototron.com.

For comprehensive investor relations material please follow the appropriate link: Investor PresentationInvestor Portal and Investor Fact Sheet.

Forward-Looking Statements

Except for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially. Examples of forward looking statements in this release include statements regarding the potential growth and advantages arising from the Merger, and anticipated operating results. Factors which could cause actual results to differ materially from these forward-looking statements include such factors as the parties’ ability to close the transaction, the parties’ ability to accomplish their respective business initiatives, Phototron’s ability to achieve and expand significant levels of revenues, or recognize net income, from the sale of its products and services, as well as the introduction of competing products, and other information that may be detailed from time to time in Phototron's filings with the United States Securities and Exchange Commission. Phototron undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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Thu, 12 Apr 2012 19:41:30 +0000
<![CDATA[Smart Indoor Growing Systems Good for Patients as Feds Begin High Profile Medical Marijuana Raids, Says Phototron]]> http://www.phototron.com/news/indoor-growing-systems-good-for-patients/ Gardena, CA (PRWEB) April 07, 2012

The armed Oaksterdam medical cannabis school and dispensary raid that occurred in Oakland earlier this week has called into question if dispensaries are truly able to provide patients safe access to medical marijuana. Phototron Holdings, Inc. (OTCBB: PHOT) (OTCQB: PHOT), the Los Angeles hydroponic grow box company behind the “grow your own” revolution, says patients, even those with brown thumbs, can take themselves out of harm’s way—and save themselves a lot of money—by growing their own in an intelligent, self-contained system like the Phototron Pro-LED.

The Phototron PRO-LED is a pre-assembled fully self-contained hydroponic grow box with ECO-brain that constantly monitors growth and environmental conditions and alerts the grower, turning non-growers into pros by eliminating guesswork and the need for manual governance. Using common household 110 electrical, it can be placed almost anywhere in the home, and its LEDs utilize only about 20 cents worth of electricity a day for power to operate.

“Now that the attacks on the medical marijuana industry have escalated to armed raids, patients have to be feeling apprehensive about visiting their local dispensary,” said Craig Ellins, Phototron’s Vice Chairman. “We want patients to know that they have a really simple alternative—and that alternative could not only save them from the real danger of being at the wrong place at the wrong time, but save them money.”

Each Phototron grow cabinet allows the grower to grow indoors easily and optimally with very little investment, since it requires no additional lighting, plumbing or electrical upgrade. Everything is self-contained with the Phototron.

Phototron says that there are many other advantages to consider, including:

#1 Grow Year Round 
Being able to grow in a controlled environment is one of the greatest benefits of an indoor growing system. In addition to providing shelter from inclement weather, snow, frost, humidity and heat waves, gardeners can control the number of daylight hours.

#2 Grow in Small Areas 
Would-be gardeners with space limitations like apartments and condos, can still garden indoors. All of the Phototron grow cabinets are only 21 inches wide and deep, so they take up less than 2 square feet of indoor floor space. That means that they can be located almost anywhere—even a kitchen countertop.

#3 Protected from Invaders 
There is nothing worse to a gardener than going out to harvest their crops and finding that a gopher, rabbit, or burglar literally ate their lunch. Indoor growing prevents these types of situations.

#4 Guaranteed Natural 
Personal indoor gardens eliminate the health risks associated with things like pesticides, E. coli and salmonella. Indoor gardeners also get the 100% of the available nutritional value because their fruits and veggies go directly from the plants to their plates.

#5 Water Efficiency Makes it Really Green 
In a Phototron indoor hydroponic system, water is conserved because it only uses 10% of the water typically used in an outdoor garden and only requires 10% of the nutrients.

#6 Energy Efficiency Makes it Affordable 
Phototron systems take advantage of energy-saving LED technology. Phototron’s vertical system, which produces only the red and blue spectrums that the plants want and need to grow, cost on average 20 cents per day to operate.

Requiring only standard 110 voltage, Phototron’s LED systems generate very little heat and last for up to five years with no degradation in performance after the first year. Phototron’s reflective panels also increase efficiency by increasing lumens without having to turn up the power.

#7 Automation through Advanced Technology 
Phototron’s smart systems make the indoor growing experience less cumbersome and more rewarding. Phototron’s patent-pending Eco-Brain is a “set it and forget it” system that not only monitors the crops and optimizes plant growth, it literally teaches indoor gardeners how to grow with onscreen alerts and red alarm light.

Phototron suggests purchasing a system that is proven to last. Phototrons are built to last for decades. In fact, many indoor growers continue to order nutrients and other supplies for Phototrons they purchased more than two decades ago.

For more information about indoor growing, or to purchase or inquire about carrying Phototron products, call (800) 651-2837 or go to http://www.phototron.com.

About Phototron Holdings, Inc. 
Phototron Holdings, Inc. (OTCBB: PHOT) (OTCQB: PHOT) designs and manufactures cutting-edge indoor mini-greenhouses capable of year-round growth of herbs, vegetables, flowers, fruits and medicines, better, stronger and faster than traditional farming methods.

The Phototron Hydroponic Indoor Grow System, commonly called grow boxes, is built upon decades of research on the optimal temperature, light, water and nutrient needs of plants. The Phototron System uses proprietary lighting that mimics the sun's rays to grow nutrient-rich, pesticide-free, eco-friendly crops faster and in more bountiful quantities than those of traditional gardening methods, resulting in fruits and vegetables of superior taste and quality.

Phototron systems and accessories are available for purchase from the Company’s website. Phototron supports the sale and use of its products to the home medical marijuana market where compliant with applicable laws. Phototron also supplies a full range of parts, accessories and advanced nutrients to more than 50,000 customers.

For comprehensive investor relations material, including fact sheets, presentations, conference calls and video, please follow go to http://www.phototron.com.

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Mon, 09 Apr 2012 11:44:03 +0000
<![CDATA[Kitchen Garden Appliance Phototron Catching On in Upscale Kitchen Showrooms]]> http://www.phototron.com/news/kitchen-garden-appliance-phototron/ Gardena, CA (PRWEB) March 28, 2012

Phototron Holdings, Inc. (OTCBB: PHOT) (OTCQB: PHOT), the Los Angeles hydroponic grow boxcompany behind the “grow your own” revolution, today announced that Lion Plumbing Supply, Inc., a high-end kitchen showroom and plumbing supply company in Miami, Florida, has joined the company’s growing ranks of exclusive resellers of the Phototron hydroponic grow systems through Phototron’s affiliate program.

“I first saw the Phototron hydroponic grow system on the Martha Stewart Show, and it struck me as a logical first step toward the kitchen of the future and, better yet, perfect for our customer base,” said Paul Gentile, president and co-owner of Lion Plumbing Supply. “I hear people’s concerns about food safety and its lack of nutritional value all the time.

“With a Phototron, you can grow your own food without the use of pesticides and take fruits, herbs and vegetables directly from the plant to your plate. It doesn’t get more nutritious or safer than that. I even grow at my house now, and I love it.”

California-based Phototron Holdings, Inc. is a leading designer and manufacturer of state-of-the-art, turnkey, indoor hydroponic growing systems capable of cultivating full size herbs, vegetables, flowers and fruits faster and stronger than conventional farming methods.

“We are pleased with the addition of Lion Plumbing Supply to our affiliate base,” said Craig Ellins, CEO of Phototron Holdings. “Mr. Gentile knows his customers and their concerns with our nation’s food supply. By joining with Phototron, Lion Plumbing has brought South Florida a viable solution.”

Developed over 20 years ago in conjunction with NASA engineers, the company recently released three new Pro-Series Phototron units incorporating the latest in fluorescent and LED lighting technologies. These new designs harness the best of solar functions for faster and stronger plant growth.

In addition to its new light designs, the Phototron touts a newly released ECO-Brain Home Hydroponic Automatic Environment Controller that takes the guesswork out of indoor gardening, thus creating a revolution in modern-day agriculture.

Phototron believes smart systems make the indoor growing experience less cumbersome and more rewarding. Phototron’s patent pending Eco-Brain does all of these things automatically. This “set it and forget it” system not only tends the crops and optimizes plant growth, it teaches indoor gardeners how to grow with onscreen alerts and red alarm lights.

For more information about indoor growing, or to purchase or inquire about carrying Phototron products, call (800) 651-2837 or go to http://www.phototron.com.

About Phototron Holdings, Inc. 
Phototron Holdings, Inc. (OTCBB: PHOT) (OTCQB: PHOT) designs and manufactures cutting-edge indoor mini-greenhouses capable of year-round growth of herbs, vegetables, flowers, fruits and medicines, better, stronger and faster than traditional farming methods.

The Phototron Hydroponic Indoor Grow System, commonly called grow boxes, is built upon decades of research on the optimal temperature, light, water and nutrient needs of plants. The Phototron System uses proprietary lighting that mimics the sun's rays to grow nutrient-rich, pesticide-free, eco-friendly crops faster and in more bountiful quantities than those of traditional gardening methods, resulting in fruits and vegetables of superior taste and quality.

Phototron systems and accessories are available for purchase from their website. Phototron supports the sale and use of its products to the home medical marijuana market where compliant with applicable laws. Phototron also supplies a full range of parts, accessories and advanced nutrients to more than 50,000 customers.

For comprehensive investor relations material, including fact sheets, presentations, conference calls and video, please go to phototron.com.

For more information on Lion Plumbing, please visit lionplumbing.com

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Thu, 29 Mar 2012 16:31:42 +0000
<![CDATA[Phototron’s Hydroponic Nutrients Selected by Mobile Farming Systems for New VegBuddy]]> http://www.phototron.com/news/phototron-hydroponic-nutrients-selected-by-mobile-farming-system/ GARDENA, Calif.--(BUSINESS WIRE)--

Phototron Holdings, Inc. (OTCBB:PHOT.OB - News)(OTCQB:PHOT.OB - News), the hydroponic growing systemscompany behind the “grow your own” revolution, today announced that Mobile Farming Systems, Inc. has chosen thePhototron Plant Nutrition line of all natural hydroponic nutrientsas the hydroponic plant food for its latest product, the VegBuddy, which will be sold primarily online and marketed through infomercials.

This new joint development means that consumers who purchase the new VegBuddy online or during a television campaign will receive Phototron nutrients as part of their kit. Phototron says that these hydroponic nutrients meet the needs of any type of plant, from leafy greens and vegetables to high-yield medicinal plants.

“Mobile Farming Systems, Inc. is excited to be working with Phototron to launch our product,” said Richard O’Connor, CEO of Mobile Farming Systems. “Their nutrient system is a perfect fit for the ease and convenience of the VegBuddy home hydroponic growing system.”

Phototron systems and accessories are available for purchase from the company’s website:www.phototron.com.

About Phototron Holdings, Inc.

Phototron Holdings, Inc. (OTCBB: PHOT.OB - News) (OTCQB: PHOT.OB - News) designs and manufactures cutting-edge indoor mini-greenhouses capable of year-round growth of herbs, vegetables, flowers, fruits and medicines, better, stronger and faster than traditional farming methods. The Phototron Hydroponic Indoor Grow System, commonly called grow boxes, is built upon decades of research on the optimal temperature, light, water and nutrient needs of plants. The Phototron System uses proprietary lighting that mimics the sun's rays to grow nutrient-rich, pesticide-free, eco-friendly crops faster and in more bountiful quantities than those of traditional gardening methods, resulting in fruits and vegetables of superior taste and quality. For more information, please visit: www.phototron.com.

For comprehensive investor relations material please follow the appropriate link: Investor PresentationInvestor Portal and Investor Fact Sheet.

Forward-Looking Statements

This release contains "forward-looking statements" for purposes of the Securities and Exchange Commission's "safe harbor" provisions under the Private Securities Litigation Reform Act of 1995 and Rule 3b-6 under the Securities Exchange Act of 1934. These forward-looking statements are subject to various risks and uncertainties that could cause Phototron’s actual results to differ materially from those currently anticipated, including the risk factors identified in Phototron’s filings with the SEC.

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Wed, 21 Mar 2012 19:53:39 +0000
<![CDATA[Personal Indoor Marijuana Growing for Medical Use Not the Target of Feds, Says Phototron]]> http://www.phototron.com/news/personal-indoor-marijuana-growing-for-medical-use/ Speaking at a recent press luncheon in Sacramento, United States Attorney for the Eastern District of California Benjamin Wagner said he’s not going after medical marijuana patients and caregivers, but he is cracking down on interstate transporters, huge pot farmers and illicit dispensaries grossing tens of thousands of dollars per day. He also issued a warning to large-scale pot farmers that a season of raids in the Central Valley is coming in 2012.

Phototron Holdings, Inc. (OTCBB: PHOT) (OTCQB: PHOT), the hydroponic growing systems company behind the “grow your own” revolution, believes the continued crackdown, which has resulted in the closure of hundreds of dispensaries and seizures of numerous large-scale cannabis grow operations, is making personal indoor growing systems more attractive to medical marijuana patients.

“Medical marijuana patients have fewer options for obtaining their medication safely, and in many places are faced with having to travel long distances or get untested medication off the street,” said Craig Ellins, Phototron’s CEO. “So patients are increasingly growing their own medication, and Phototron’s indoor systems are perfect for personal use.”

Phototron says that growing indoor marijuana for personal use is easier than ever and cites many advantages, including:

#1 Growing Year Round 
Being able to grow in a controlled environment is one of the greatest benefits of an indoor growing system. In addition to providing shelter from inclement weather like snow, frost, humidity and heat waves, gardeners can control the weather and the number of daylight hours.

#2 Growing in Small Areas 
No need to clear out a closet or a room—every Phototron hydroponic grow cabinet is only 21 inches wide and deep, so it takes up less than two square feet of indoor floor space. That means that they can be located almost anywhere, even a kitchen countertop.

#3 Protecting Plants from Invaders 
There is nothing worse to gardeners than going out to harvest their crops and finding that a gopher, rabbit, or burglar literally ate their lunch. Indoor growing prevents these types of situations.

#4 Eliminating Pesticides and Contaminants 
Personal indoor gardens eliminate the health risks associated with things like pesticides, E. coli and salmonella. Your plants go from your plant to your plate. You know what’s in your plant.

#5 Saving Money 
Phototron systems take advantage of energy-saving LED technology. Phototron’s vertical system, which produces only the red and blue spectrums that the plants want and need to grow, cost on average 20 cents per day to operate.

Requiring only standard 110 voltage, Phototron’s hydroponic grow light systems generate very little heat and last for up to five years with no degradation in performance after the first year. Phototron’s reflective panels also increase efficiency by increasing lumens without having to turn up the power.

In addition, Phototron’s smart systems take the guesswork out of indoor growing with its patent-pending Eco-Brain, a “set it and forget it” system that not only monitors the crops and optimizes plant growth, it literally teaches indoor gardeners how to grow with onscreen alerts.

“Phototrons are built to last for decades,” said Ellins. “In fact, we have many indoor growers who continue to order nutrients and moss and other indoor grow supplies from us for Phototrons they purchased two decades ago.”

For more information about indoor growing, or to purchase or inquire about carrying Phototron products, call (800) 651-2837 or go to http://www.phototron.com.

About Phototron Holdings, Inc. 
Phototron Holdings, Inc. (OTCBB: PHOT) (OTCQB: PHOT) designs and manufactures cutting-edge indoor mini-greenhouses capable of year-round growth of herbs, vegetables, flowers, fruits and medicines, better, stronger and faster than traditional farming methods.

The Phototron Hydroponic Indoor Grow System, commonly called grow boxes, is built upon decades of research on the optimal temperature, light, water and nutrient needs of plants. The Phototron System uses proprietary lighting that mimics the sun's rays to grow nutrient-rich, pesticide-free, eco-friendly crops faster and in more bountiful quantities than those of traditional gardening methods, resulting in fruits and vegetables of superior taste and quality.

Phototron systems and accessories are available for purchase from the Company’s website. Phototron supports the sale and use of its products to the home medical marijuana market where compliant with applicable laws. Phototron also supplies a full range of parts, accessories and advanced nutrients to more than 50,000 customers.

For comprehensive investor relations material, including fact sheets, presentations, conference calls and video, please follow go to http://www.phototron.com.

Forward-Looking Statements 
Except for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially.

Examples of forward-looking statements in this news release include statements regarding new growth initiatives and accelerated growth, successfully monetizing MLM business model, marketing and distribution plans, development activities and anticipated operating results.

Factors which could cause actual results to differ materially from these forward-looking statements include such factors as the Company's ability to accomplish its business initiatives, significant fluctuations in marketing expenses and ability to achieve and expand significant levels of revenues, or recognize net income, from the sale of its products and services, as well as the introduction of competing products, or management's ability to attract and maintain qualified personnel necessary for the development and commercialization of its planned products, and other information that may be detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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Fri, 16 Mar 2012 07:00:00 +0000
<![CDATA[Indoor Growing More Attractive as Municipalities Including Yuba City Ban Outdoor Growing]]> http://www.phototron.com/news/indoor-growing-more-attractive-as-municipalities/ Phototron Holdings, Inc. (OTCBB: PHOT) (OTCQB: PHOT), the Los Angeles hydroponic grow boxcompany behind the “grow your own” revolution, says that although Yuba City’s swift move to ban outdoor growing this week is causing people stress and grief, many people are sure to discover growing indoors a safer, easier and more convenient option for growing medicinal cannabis.

“As the various layers of government crack down on outdoor marijuana growing, even in states where medical cannabis is allowed by law, many are turning to indoor growing in order to get affordable access to the medicine they need,” said Craig Ellins, Phototron’s CEO. “The Phototron allows you to grow indoors easily and with very little investment, since it requires no additional lighting, plumbing or electrical upgrade Everything you need is self-contained with the Phototron. You simply plug it in and grow.

“Growers no longer need to invest in setting up large hydroponic systems that take up an entire room or even smaller setups, like the standard 4’ X 4’ trays that require 16 square feet of floor space. They also don’t need auxiliary components like a water reservoir, coolers, fans and other things that take up additional space.”

Phototron says that there are many other advantages to consider, including:

#1 Grow Year Round 
Being able to grow in a controlled environment is one of the greatest benefits of an indoor growing system. In addition to providing shelter from inclement weather, snow, frost, humidity and heat waves, gardeners can control the number of daylight hours.

#2 Grow in Small Areas 
Would-be gardeners with space limitations like apartments and condos, can still garden indoors. All of the Phototron grow cabinets are only 21 inches wide and deep, so they take up less than 2 square feet of indoor floor space. That means that they can be located almost anywhere—even a kitchen countertop.

#3 Protected from Invaders 
There is nothing worse to a gardener than going out to harvest their crops and finding that a gopher, rabbit, or burglar literally ate their lunch. Indoor growing prevents these types of situations.

#4 Guaranteed Natural 
Personal indoor gardens eliminate the health risks associated with things like pesticides, E. coli and salmonella. Indoor gardeners also get the 100% of the available nutritional value because their fruits and veggies go directly from the plants to their plates.

#5 Water Efficiency Makes it Really Green 
In a Phototron indoor hydroponic system, water is conserved because it only uses 10% of the water typically used in an outdoor garden and only requires 10% of the nutrients.

#6 Energy Efficiency Makes it Affordable 
Phototron systems take advantage of energy-saving LED technology. Phototron’s vertical system, which produces only the red and blue spectrums that the plants want and need to grow, cost on average 20 cents per day to operate.

Requiring only standard 110 voltage, Phototron’s LED systems generate very little heat and last for up to five years with no degradation in performance after the first year. Phototron’s reflective panels also increase efficiency by increasing lumens without having to turn up the power.

#7 Automation through Advanced Technology 
Phototron’s smart systems make the indoor growing experience less cumbersome and more rewarding. Phototron’s patent-pending Eco-Brain is a “set it and forget it” system that not only monitors the crops and optimizes plant growth, it literally teaches indoor gardeners how to grow with onscreen alerts and red alarm lights.

Phototron suggests purchasing a system that is proven to last. Phototrons are built to last for decades. In fact, many indoor growers continue to order nutrients and other supplies for Phototrons they purchased more than two decades ago.

For more information about indoor growing, or to purchase or inquire about carrying Phototron products, call (800) 651-2837 or go to http://www.phototron.com.

About Phototron Holdings, Inc. 
Phototron Holdings, Inc. (OTCBB: PHOT) (OTCQB: PHOT) designs and manufactures cutting-edge indoor mini-greenhouses capable of year-round growth of herbs, vegetables, flowers, fruits and medicines, better, stronger and faster than traditional farming methods.

The Phototron Hydroponic Indoor Grow System, commonly called grow boxes, is built upon decades of research on the optimal temperature, light, water and nutrient needs of plants. The Phototron System uses proprietary lighting that mimics the sun's rays to grow nutrient-rich, pesticide-free, eco-friendly crops faster and in more bountiful quantities than those of traditional gardening methods, resulting in fruits and vegetables of superior taste and quality.

Phototron systems and accessories are available for purchase from the Company’s website. Phototron supports the sale and use of its products to the home medical marijuana market where compliant with applicable laws. Phototron also supplies a full range of parts, accessories and advanced nutrients to more than 50,000 customers.

For comprehensive investor relations material, including fact sheets, presentations, conference calls and video, please follow go to http://www.phototron.com.

Forward-Looking Statements 
Except for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially.

Examples of forward-looking statements in this news release include statements regarding new growth initiatives and accelerated growth, successfully monetizing MLM business model, marketing and distribution plans, development activities and anticipated operating results.

Factors which could cause actual results to differ materially from these forward-looking statements include such factors as the Company's ability to accomplish its business initiatives, significant fluctuations in marketing expenses and ability to achieve and expand significant levels of revenues, or recognize net income, from the sale of its products and services, as well as the introduction of competing products, or management's ability to attract and maintain qualified personnel necessary for the development and commercialization of its planned products, and other information that may be detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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Thu, 08 Mar 2012 08:00:00 +0000
<![CDATA[Phototron Signs LOI to Acquire SG Technologies]]> http://www.phototron.com/news/phototron-signes-loi-to-acquire-sg-technologies/ GARDENA, Calif.--(BUSINESS WIRE)--

Phototron Holdings, Inc. (OTCBB: PHOT.OB - News) (OTCQB:PHOT.OB - News), the designer, manufacturer and seller of the innovative Phototron Hydroponic Indoor Grow System, today announced that it has signed a letter of intent (“LOI”) to acquire SG Technologies Corp, a leading manufacturer of hi-powered light emitting diode (“LED”) products for indoor horticulture under the “Stealth Grow” brand. The definitive acquisition or merger agreement is anticipated to be signed in the next 30 days, with the closing of the all-stock transaction to occur shortly thereafter.

“The management team at Phototron is extremely pleased to announce the signing of an LOI with SG Technologies,” said Craig Ellins, Phototron’s CEO. “We expect the proposed acquisition to significantly expand our current product offering and provide additional financial strength as we look to integrate the Stealth Grow line, which is highly respected amongst top horticulturists. In addition, we anticipate exciting new product synergies down the road as we combine Phototron’s innovative hydroponic grow systems with Stealth Grow’s industry-leading LEDs.”

SG Technologies is a leader in LED grow light technology. Selling products under the highly-recognized “Stealth Grow” brand, the company is comprised of a team of experienced horticulturists and engineers who have worked to bring LEDs to the forefront of indoor horticulture by creating a superior line of LED grow lights.

SG Technologies manufactures its own components, and as a result the company has an incredible amount of flexibility in testing its products. Generations of lights have been tested on numerous home-grown plants to create the most advanced combination of spectrum and intensity of any LED grow light available today.

“This LOI is a significant step forward for both companies,” said Sterling Scott, CEO of SG Technologies. “We believe that combining our operations will create a win-win for both the long established Phototron and Stealth Grow brands, as well as create numerous advantages for our loyal customers and strategic partners.”

The proposed acquisition is expected to complement Phototron’s existing direct sales and online initiatives for its innovative hydroponic grow systems, which are designed to serve both the $30 billion home gardening market and the $1.7 billion medical marijuana community. Consumers can realize significant financial savings, convenience and quality with Phototron’s range of products across these market segments.

The completion of the acquisition will be subject to certain conditions to closing, including, but not limited to, the negotiation and execution of a definitive acquisition or merger agreement and the approval by Phototron’s and SGT’s respective board of directors.

For more information about indoor growing, or to purchase or inquire about carrying Phototron products, call (800) 651-2837 or go to http://www.phototron.com.

About SG Technologies Corp (Stealth Grow LED)

SG Technologies Corp is the leading North American manufacturer of hi-powered LED (Light Emitting Diode) grow light products for indoor horticulture, sold under the brand name “Stealth Grow LED.” www.stealthgrow.com Stealth Grow provides USA engineered, energy efficient and “green” technology for healthy and abundant indoor gardening. Stealth Grow LED products are available through more than 2,500 hydroponic retailers, and on-line resellers in the USA and Canada. Stealth Grow LED products will be available in European Community retailers in late Spring 2012. To purchase directly from Stealth Grow or locate the nearest retailer, visitwww.stealthgrow.com or contact us by phone at 800-770-9788.

About Phototron Holdings, Inc.

Phototron Holdings, Inc. (OTCBB: PHOT.OB - News) (OTCQB: PHOT.OB - News) designs and manufactures cutting-edge indoor mini-greenhouses capable of year-round growth of herbs, vegetables, flowers, fruits and medicines, better, stronger and faster than traditional farming methods. The Phototron Hydroponic Indoor Grow System, commonly called grow boxes, is built upon decades of research on the optimal temperature, light, water and nutrient needs of plants. The Phototron System uses proprietary lighting that mimics the sun's rays to grow nutrient-rich, pesticide-free, eco-friendly crops faster and in more bountiful quantities than those of traditional gardening methods, resulting in fruits and vegetables of superior taste and quality. Phototron supports the sale and use of its products to the home medical marijuana market, where compliant with applicable laws. Phototron also supplies a full range of parts, accessories and advanced nutrients to more than 50,000 customers.

Phototron systems and accessories are available for purchase from the company’s website at:www.phototron.com

For comprehensive investor relations material, including fact sheets, presentations conference calls and video, please follow the appropriate link: Investor PresentationInvestor Portal and Investor Fact Sheet.

Forward-Looking Statements

Except for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially. Examples of forward-looking statements in this news release include statements regarding the proposed acquisition of SG Technologies Corp and the potential growth and advantages arising therefrom. Factors which could cause actual results to differ materially from these forward-looking statements include such factors as the parties’ ability to conclude a definitive acquisition or merger agreement and if concluded, the parties’ ability to close the transaction, the parties’ ability to accomplish their respective business initiatives, and other information that may be detailed from time to time in Phototron's filings with the United States Securities and Exchange Commission. Phototron undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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Wed, 07 Mar 2012 16:22:37 +0000
<![CDATA[Best Hydroponic System? Phototron Says Consider 5 Key Factors When Choosing a System]]> http://www.phototron.com/news/best-hyrdoponic-sytem/ Phototron Holdings, Inc. (OTCBB: PHOT) (OTCQB: PHOT), the Los Angeles hydroponic grow box company behind the “grow your own” revolution, recommends aspiring indoor farmers consider five important factors before purchasing a hydroponic system to ensure a good experience, quality vegetation and a nice return on investment.

“Indoor gardening is a healthy hobby, and the rewards can be significant for those who invest in the right hydroponic system,” said Craig Ellins, Phototron’s CEO. “But an investment in the wrong equipment can turn people off toindoor growing.”

Phototron says there are five key factors involved in picking the right indoor growing system:

#1 Space Requirements 
Hydroponic systems are often huge setups that can take up an entire room. The smaller setups are typically a 4’ X 4’ tray, which requires 16 square feet of floor space, and also requires auxiliary components that take up additional space, such as a water reservoir, coolers and lighting.

For the non-commercial indoor grower, Phototron recommends purchasing a smaller, self-contained unit. A Phototron 21” width grow box uses less than a square foot of floor space, so it can be located almost anywhere—including a kitchen countertop.

#2 Energy Efficiency 
Electricity costs can run high with some hydroponic systems. Because the standard 1,000 watt bulb traditionally used in many hydroponic systems generates the full spectrum of light, it costs several hundred dollars each month to operate and may require special 220 electrical wiring. And after the first year, the light output begins to degrade, so it costs more to operate in subsequent years to attain the same performance as the first. These bulbs also generate a lot of heat and often require air conditioning system to avoid burning and wilting, which further increases energy costs.

Phototron recommends systems that take advantage of energy-saving LED technology. Phototron’s vertical light emitting diode (LED) system, which produces only the red and blue spectrums that the plants need to grow, cost on average only 20 cents per day to operate. Requiring only standard 110 voltage, Phototron’s LED systems generate very little heat and last for up to five years with no degradation in performance after the first year. Phototron’s reflective panels also increase efficiency by increasing lumens without having to turn up the power.

#3 Automation 
Many indoor hydroponic efforts fail due to overfeeding and poor temperature control. In most systems, the grower must invest in and religiously use special electronic devices to monitor humidity, temperature, water level. Lighting timers must also be used to turn the system’s lights on and off. The gardener then makes manual adjustments to the environments to ensure proper operation.

Phototron believes smart systems make the indoor growing experience less cumbersome and more rewarding. Phototron’s patent-pending Eco-Brain (seen here: http://youtu.be/a5L71sYmtr0) does all of these things automatically. This “set it and forget it” system not only monitors the crops and optimizes plant growth, it teaches indoor gardeners how to grow indoors with onscreen alerts and a red alarm light.

#4 Price and Set-Up Costs 
Many systems can cost an indoor grower thousands of dollars, and then they need onsite help setting up the system and performing maintenance during operation. Professional services can cost $100 per hour or more.

A pre-built, self-contained system offers great value, according to Phototron. Not only do Phototrons start at just a few hundred dollars, they are sold pre-assembled and ready to operate. There are no set-up hassles like special plumbing, wiring, or air conditioning—no assembly required, period. Simply plug it in and grow!

#5 Return on Investment (ROI) 
A good hydroponic system should produce vegetation all year round, so there are no seasonal fluctuations in prices like at grocery stores. The system should also last for many years, which helps recoup upfront costs over time.

Phototron suggests purchasing a system that is proven to last. Phototrons are built to last for decades. In fact, many indoor growers continue to order nutrients and other supplies for Phototrons they purchased more than two decades ago. The new Phototron PRO-SERIES makes growing like a pro EASY!

For more information about indoor growing, or to purchase or inquire about carrying Phototron products, call (800) 651-2837 or go to http://www.phototron.com.

About Phototron Holdings, Inc. 
Phototron Holdings, Inc. (OTCBB: PHOT) (OTCQB: PHOT) designs and manufactures cutting-edge indoor mini-greenhouses capable of year-round growth of herbs, vegetables, flowers, fruits and medicines, better, stronger and faster than traditional farming methods.

The Phototron Hydroponic Indoor Grow System, commonly called grow boxes, is built upon decades of research on the optimal temperature, light, water and nutrient needs of plants. The Phototron System uses proprietary lighting that mimics the sun's rays to grow nutrient-rich, pesticide-free, eco-friendly crops faster and in more bountiful quantities than those of traditional gardening methods, resulting in fruits and vegetables of superior taste and quality.

Phototron systems and accessories are available for purchase from the Company’s website. Phototron supports the sale and use of its products to the home medical marijuana market where compliant with applicable laws. Phototron also supplies a full range of parts, accessories and advanced nutrients to more than 50,000 customers.

For comprehensive investor relations material, including fact sheets, presentations, conference calls and video, please follow go to http://www.phototron.com.

Forward-Looking Statements 
Except for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially.

Examples of forward-looking statements in this news release include statements regarding new growth initiatives and accelerated growth, successfully monetizing MLM business model, marketing and distribution plans, development activities and anticipated operating results.

Factors which could cause actual results to differ materially from these forward-looking statements include such factors as the Company's ability to accomplish its business initiatives, significant fluctuations in marketing expenses and ability to achieve and expand significant levels of revenues, or recognize net income, from the sale of its products and services, as well as the introduction of competing products, or management's ability to attract and maintain qualified personnel necessary for the development and commercialization of its planned products, and other information that may be detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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Tue, 28 Feb 2012 08:00:00 +0000
<![CDATA[Indoor Growing? Phototron Gives 5 Healthy Reasons to Join the “Grow Your Own” Revolution]]> http://www.phototron.com/news/indoor-growing-with-phototron-5-reasons/ Los Angeles, CA (PRWEB) February 18, 2012

Phototron Holdings, Inc. (OTCBB: PHOT) (OTCQB: PHOT), the Los Angeles hydroponic grow box company that is leading the indoor mini-greenhouse revolution, is seeing rapid growth in the “grow your own” market. For those still on the fence about indoor growing, Phototron offers five important points to consider.

#1 Grow Year Round

Being able to control the climate is one of the greatest benefits of an indoor growing system. In addition to providing shelter from inclement weather, snow, frost, humidity and heat waves, gardeners can control the amount of daylight hours. This enables gardeners to grow ripe tomatoes in just 45 days from germination.

#2 Grow in Small Areas

Would-be gardeners with limited space, like apartments and condos, can still enjoy fresh homegrown fruits and vegetables by gardening indoors. All of the Phototron grow cabinets are only 21 inches wide and deep, so they take up less than 1 square foot of indoor floor space.

#3 Protected from Invaders

There is nothing worse to gardeners than going out to harvest their crops and finding that a gopher, rabbit, birds or worms literally ate their lunch. Or maybe their dog or children ran over or accidentally dug up the garden. Indoor growing in a protected grow cabinet prevents these types of situations.

#4 Guaranteed Natural

Store-bought tomatoes are often picked green and chemically induced to ripen, leaving them hard and tasteless. Personal indoor gardens eliminate the health risks associated with ripening chemicals and other contaminates like pesticides, E. coli and salmonella that are often found in store-bought produce. Indoor gardeners get the 100% of the available nutritional value because their fruits and veggies go directly from the plants to their plates.

#5 Water Efficiency

Farming consumes 70% of the water consumed on the planet, and most of it is wasted. In a Phototron indoor hydroponic system, water is conserved because it only uses 10% of the water typically used in an outdoor garden.

“For the past 20 years, we have enabled people to grow their own plants using our state-of-the-art indoor controlled-environment hydroponic grow systems, nutrients and supplies,” said Craig Ellins, Phototron’s CEO. “Phototrons are now seen as less of a luxury item, and more of a compulsory item, like a stove or refrigerator, in contemporary kitchens.”

For more information about indoor growing, or to purchase or inquire about carrying Phototron products, call (800) 651-2837 or go to http://www.phototron.com.

About Phototron Holdings, Inc.

Phototron Holdings, Inc. (OTCBB: PHOT) (OTCQB: PHOT) designs and manufactures cutting-edge indoor mini-greenhouses capable of year-round growth of herbs, vegetables, flowers, fruits and medicines, better, stronger and faster than traditional farming methods.

The Phototron Hydroponic Indoor Grow System, commonly called grow boxes, is built upon decades of research on the optimal temperature, light, water and nutrient needs of plants. The Phototron System uses proprietary lighting that mimics the sun's rays to grow nutrient-rich, pesticide-free, eco-friendly crops faster and in more bountiful quantities than those of traditional gardening methods, resulting in fruits and vegetables of superior taste and quality.

Phototron systems and accessories are available for purchase from the Company’s website. Phototron supports the sale and use of its products to the home medical marijuana market where compliant with applicable laws. Phototron also supplies a full range of parts, accessories and advanced nutrients to more than 50,000 customers.

For comprehensive investor relations material, including fact sheets, presentations, conference calls and video, please follow go to http://www.phototron.com.

Forward-Looking Statements

Except for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially.

Examples of forward-looking statements in this news release include statements regarding new growth initiatives and accelerated growth, successfully monetizing MLM business model, marketing and distribution plans, development activities and anticipated operating results.

Factors which could cause actual results to differ materially from these forward-looking statements include such factors as the Company's ability to accomplish its business initiatives, significant fluctuations in marketing expenses and ability to achieve and expand significant levels of revenues, or recognize net income, from the sale of its products and services, as well as the introduction of competing products, or management's ability to attract and maintain qualified personnel necessary for the development and commercialization of its planned products, and other information that may be detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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Sat, 18 Feb 2012 08:00:00 +0000
<![CDATA[Los Angeles Indoor Hydroponics Leader Phototron Looks to Hearst for Organic Growth]]> http://www.phototron.com/news/phototron-looks-to-hearst-organic-growth/ Using advanced digital marketing tools, Hearst Media Services / Bay Area will help Phototron cultivate the global online marketplace.

 

Phototron Holdings, Inc. (OTCBB: PHOT) (OTCQB: PHOT), the Los Angeles hydroponic grow box company that is leading the indoor mini-greenhouse revolution, today announced a partnership with Hearst Media Services / Bay Area to help the company build brand awareness and grow revenue.

 

The  long-term Hearst Media Services / Bay Area digital marketing campaign is a multifaceted online marketing program that utilizes the power of SFGate.com as a source of high-quality news and information, search engine tools, and the latest optimization techniques to maximize placement of media along many different stages of Phototron’s prospective customers’ engagement cycle.

 

Under the agreement, Hearst will also develop and distribute news content in the form of frequent press releases about Phototron through PRWeb, the largest online PR channel in the world, to build brand awareness and educate the “grow your own” market—which is rapidly growing.

 

“We are very excited to be working with Hearst,” said Craig Ellins, Phototron’s CEO. “Hearst is a solid company with an impressive legacy of media success. They are the perfect partner for the premier hydroponic indoor growing systems.”

 

For more information about the Phototron / Hearst Media Services partnership or any of Phototron’s products, call (800) 651-2837, or go online to www.phototron.com.

 

About Phototron Holdings, Inc.

Phototron Holdings, Inc. (OTCBB: PHOT) (OTCQB: PHOT) designs and manufactures cutting-edge indoor mini-greenhouses capable of year-round growth of herbs, vegetables, flowers, fruits and medicines, better, stronger and faster than traditional farming methods.

 

The Phototron Hydroponic Indoor Grow System, commonly called grow boxes, is built upon decades of research on the optimal temperature, light, water and nutrient needs of plants. The Phototron System uses proprietary lighting that mimics the sun's rays to grow nutrient-rich, pesticide-free, eco-friendly crops faster and in more bountiful quantities than those of traditional gardening methods, resulting in fruits and vegetables of superior taste and quality.

 

Phototron systems and accessories are available for purchase from the Company’s website. Phototron supports the sale and use of its products to the home medical marijuana market where compliant with applicable laws. Phototron also supplies a full range of parts, accessories and advanced nutrients to more than 50,000 customers.

 

For comprehensive investor relations material, including fact sheets, presentations, conference calls and video, please follow go to www.phototron.com.

 

Forward-Looking Statements

Except for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially.

 

Examples of forward-looking statements in this news release include statements regarding new growth initiatives and accelerated growth, successfully monetizing MLM business model, marketing and distribution plans, development activities and anticipated operating results.

 

Factors which could cause actual results to differ materially from these forward-looking statements include such factors as the Company's ability to accomplish its business initiatives, significant fluctuations in marketing expenses and ability to achieve and expand significant levels of revenues, or recognize net income, from the sale of its products and services, as well as the introduction of competing products, or management's ability to attract and maintain qualified personnel necessary for the development and commercialization of its planned products, and other information that may be detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. 

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Fri, 10 Feb 2012 08:00:00 +0000
<![CDATA[Phototron Announces New Online Sales Initiatives with the Appointment of Social Media Expert Mike Zappy as Chief Internet Strategist]]> http://www.phototron.com/news/phototron-announces-new-online-sales-initiatives/  

WOODLAND HILLS, Calif.-- (Marketwire - 06/28/11) Phototron Holdings, Inc. (OTCBB:PHOT.ob - News) (OTCQB: PHOT), the designer, manufacturer and seller of the innovative PHOTOTRON Hydroponic Indoor Grow System, today announced the appointment of Brian Sagheb as President and CEO, replacing Doug Braun, as well as Phototron’s new online sales initiatives with the appointment of renowned social media expert Mike Zappy as Chief Internet Strategist. Mr. Braun will remain with the company in a key consulting capacity overseeing the company’s public school initiative while continuing to shape the infrastructure for the now established direct sales model.
Phototron's new strategic initiatives in online marketing will be deployed over the next several months in conjunction with the company’s existing direct selling business model. This dual approach will help expand the company’s reach and increase sales through various different channels, as Phototron begins to further harnesses the untapped demand for its innovative turn-key hydroponic gardening system.
“At Phototron, we are helping people who want to reconnect with their primal instinct to garden, even if they happen to live in the city or an apartment,” said Craig Ellins, Phototron’s Chairman. “Combining both online and direct sales allows Phototron to market its products to the masses. Whether you want to shop online in the privacy of your own home or you want a consultant to sit down and explain the benefits of our various products, we now have all of the bases covered.”
“As part of our strategic realignment, I am pleased to take on the role of Chief Executive Officer at Phototron,” said Brian Sagheb, Phototron’s current Chief Financial Officer. “The social media model that we are adapting will allow people that are looking for a quality solution for their year-round growing needs, including everything from vegetables to medicines and will help connect like-minded people through both an online and offline community. We will continue to offer quality products and education to meet the needs of today’s increasingly savvy consumers.”
As a key aspect of its strategic alignment, Phototron will be utilizing the skills of renowned social media expert Mike Zappy, who has been appointed Chief Internet Strategist at Phototron.
"Having built brands like Music.com, Beer.com, Diamond.com, Creditcards.com, and directing the Internet initiatives for Fortune 500 companies, I've developed significant intellectual capital in the area of e-commerce, search engine optimization, and social media,” said Mike Zappy. “At this point I'm only willing to work with companies that fit the specific criteria of being a social megatrend, so by having an enormous opportunity online, with an equally strong offline brand, Phototron fits this model perfectly. I'm excited to accept the position and look forward to the opportunity we have to virally accelerate the business."
Zappy, www.zappy.com has been featured on NBC's "Today Show," on TV networks ABC, CBS, CNBC, and CNN, and in newspapers and magazine including The New York Times, The Wall Street Journal, USA Today, Business Week, and Success Magazine. He is the creator of the Harvard Business School elective course 'E-Business,' and was recently a featured speaker at the Economist Magazine's Branding Conference in Shanghai. Zappy began his career at Drexel Burnham Lambert, later joining Bear Stearns where he became one of the youngest Vice Presidents in the 100-year history of the investment bank. He is an alumnus of Harvard Business School, a 2004 graduate of Harvard Business School's Owner President Management Program, and is a 1988 graduate of Boston University. Zappy is also Co-Author with Deepak Chopra of “Ask The Kabala” a beginner’s guide to Kabala. www.kabala.com
“Having an internet guru like Mike Zappy on board will help us complete our directive of moving Phototron into the 21st Century. After serving customers for over 20 years, we have upgraded the Phototron with new technology and lighting systems and only found it fitting to enter into an online marketing strategy to capitalize on the ever expanding digital world,” added Todd Denkin, Director of Sales and Co-Founder at Phototron.
Phototron’s new social media model will complement Phototron’s recent direct sales initiatives, which were implemented in June and are expected to serve both the $30 billion home gardening market and the $1.7 billion medical marijuana community. Consumers can realize significant financial savings, convenience and quality with the PHOTOTRON’s range of products across these market segments.
Phototron is capitalizing on the rapidly increasing demand for organic produce and alternative medicine. The company is committed to further establishing itself as a leader in the sale of indoor mini-greenhouses and will continue to develop its proprietary technology and nutrients while expanding its global reach through a series of organic growth opportunities and marketing advancements.
About Phototron Holdings, Inc.
Phototron Holdings, Inc. (OTCQB: PHOT) designs and manufactures cutting-edge indoor mini-greenhouses capable of growing herbs, vegetables, flowers, fruits and terrestrial plants stronger and faster than traditional farming methods. The PHOTOTRON Hydroponic Indoor Grow System is the result of decades of research into the precise temperature, light, water and nutrient needs of plants, and allows for indoor gardening 12 months of the year. The PHOTOTRON System uses proprietary lighting that mimics the sun's rays to grow nutrient-rich, pesticide-free, eco-friendly crops faster and in more bountiful quantities than those of traditional gardening methods, resulting in fruits and vegetables of superior taste and quality. PHOTOTRON systems and accessories are available for purchase from the Company’s MLM network marketing affiliates. Phototron supports the sale and use of its products to the home medical marijuana market where compliant with applicable laws. Phototron also supplies a full range of parts, accessories, advanced nutrients and innovative gardening tools and supplies to more than 50,000 customers. For more information, please visit: www.phototron.com and click on Phototron Holdings, Inc.
For comprehensive investor relations material, including fact sheets, presentations conference calls and video, please follow the appropriate link: Investor Presentation, Investor Portal and Investor Fact Sheet.
Forward-Looking Statements
Except for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially. Examples of forward looking statements in this news release include statements regarding the payment of dividends, marketing and distribution plans, development activities and anticipated operating results. Factors which could cause actual results to differ materially from these forward-looking statements include such factors as the Company's ability to accomplish its business initiatives, significant fluctuations in marketing expenses and ability to achieve and expand significant levels of revenues, or recognize net income, from the sale of its products and services, as well as the introduction of competing products, or management's ability to attract and maintain qualified personnel necessary for the development and commercialization of its planned products, and other information that may be detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
 

 

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Thu, 15 Dec 2011 08:00:00 +0000
<![CDATA[Phototron Holdings, Inc. Launches New Patent Pending Pro LED Phototron Hydroponic Grow System]]> http://www.phototron.com/news/phototron-holdings-launches-new-patent/  

WOODLAND HILLS, CA--(Marketwire - 06/28/11) - Phototron Holdings, Inc. (OTC.BB:PHOT - News) (OTCQB: PHOT), the designer, manufacturer and seller of the PHOTOTRON Hydroponic Indoor Grow System, announced the launch of its newly designed Pro LED Phototron Grow System."Our new patent pending Pro LED Phototron offers huge benefits to the home grower. Powered by energy efficient LED light, the unit delivers the equivalent of 1,000 watts of growing power while consuming only 320 watts of electricity. It saves energy, and drastically reduces heat," said Craig Ellins, Phototron Holdings, Inc., Chairman of the Board. "The unit contains both blue and red LED lighting. Blue LED's provide optimum light for the growing, while red LED's shift bud formation into high gear. These features are important for the cultivation of medicinal herbs such as medicinal cannabis (medical marijuana) and chamomile."Traditional hydroponic growing can be highly complex and very expensive, requiring gardeners to assemble tents, buckets, containers, pumps, water chillers, fans, hoses, and reservoirs. The Phototron Pro LED delivers the high efficiency growing that users expect from hydroponics without the high costs and complexity. The Phototron Pro LED is a turnkey digitally controlled hydroponic growing unit that only requires users to plug it in, add water, nutrients, and their favorite seeds.
The entire set up process takes less than one hour."Growing plants in the Phototron is very desirable and alleviates a lot of hassles. It is the ultimate in green living, allowing users to produce a crop while taking up less than four square feet of floor space. It's the perfect growing solution for people who want to bring the benefits of hydroponic growing of fruits, vegetables and medical marijuana (where legal) to their homes, condos and apartments," said Ellins.About Phototron Holdings, Inc.Phototron Holdings, Inc. (OTCQB: PHOT) designs and manufactures indoor mini-greenhouses capable of growing herbs, vegetables, flowers, fruits and terrestrial plants stronger and faster than traditional farming methods. The PHOTOTRON Hydroponic Indoor Grow System is the result of decades of research into the precise temperature, light, water and nutrient needs of plants, and allows for indoor gardening 12 months of the year. The PHOTOTRON System uses proprietary lighting that mimics the sun's rays to grow nutrient-rich, pesticide-free, eco-friendly crops faster and in more bountiful quantities than those of traditional gardening methods, resulting in fruits and vegetables of superior taste and quality. The PHOTOTRON systems and accessories are available for purchase from the Company's MLM network marketing affiliates. Phototron Holdings Inc. supports the sale and use of its products to the home medical marijuana market where compliant with applicable laws.
Phototron Holdings, Inc. also supplies a full range of parts, accessories, advanced nutrients and innovative gardening tools and supplies to more than 50,000 customers. For more information, please visit our website: www.phototron.com and click on Phototron Holdings, Inc.Forward-Looking StatementsExcept for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially. Examples of forward-looking statements in this news release include statements regarding the payment of dividends, marketing and distribution plans, development activities and anticipated operating results. Factors which could cause actual results to differ materially from these forward-looking statements include such factors as the Company's ability to accomplish its business initiatives, significant fluctuations in marketing expenses and ability to achieve and expand significant levels of revenues, or recognize net income, from the sale of its products and services, as well as the introduction of competing products, or management's ability to attract and maintain qualified personnel necessary for the development and commercialization of its planned products, and other information that may be detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
 

 

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Wed, 14 Dec 2011 08:00:00 +0000
<![CDATA[Phototron Holdings, Inc. to Unveil New Product Line at High Times 2011 Medical Cannabis Cup]]> http://www.phototron.com/news/phototron-to-reveal-new-product/  

WOODLAND HILLS, CA--(Marketwire - 06/23/11) - Phototron Holdings, Inc. (OTC.BB:PHOT - News) (OTCQB: PHOT), the designer, manufacturer and seller of the PHOTOTRON Hydroponic Indoor Grow System, today announced that it will unveil its new Phototron product line at the 2011 Medical Cannabis Cup San Francisco, June 25 and 26 at the Concourse Exhibition Center sponsored by High Times Magazine. In addition, the new Phototron products will be judged in the Best New Product category at the conference."Phototron has been offering the Phototron Original and Tall to the home grower for nearly 20 years with very few modifications. We've taken advantage of all the technological advances over the past two decades and created the new Phototron models resulting in faster growth and heartier plants," said Craig Ellins, Phototron Holdings, Inc.'s Chairman of the Board.Further setting the new Phototron units apart is the addition of a built-in ECObrain that automatically monitors temperature, humidity, water levels, and turns on and off the lights. The units also contain a carbon filter for removing unwanted organic odors. Crops can grow unattended for approximately two weeks if accompanied with Phototron's Feed-A-Tron Automated Watering System, which holds up to eight gallons of water and nutrients.The new Phototron models resolve the complicated assembly and high costs associated with hydroponic growing. Assembled in the USA as turnkey controlled agricultural growing units, all a grower needs to do is plug it in, plant their seeds, and add water and nutrients.
The entire set up process takes less than one hour."Growing in the Phototron alleviates a lot of hassles and delivers high yield in less than four square feet of floor space. It's the perfect growing solution for people who want to start a hydroponic garden or live in condos and apartments," said Ellins.About Phototron Holdings, Inc.Phototron Holdings, Inc. (OTCQB: PHOT) designs and manufactures indoor mini-greenhouses capable of growing herbs, vegetables, flowers, fruits, medicinal herbs like cannabis (marijuana) and chamomile, and terrestrial plants stronger and faster than traditional farming methods. The PHOTOTRON Hydroponic Indoor Grow System is the result of decades of research into the precise temperature, light, water and nutrient needs of plants, and allows for indoor gardening 12 months of the year. The PHOTOTRON System uses proprietary lighting that mimics the sun's rays to grow nutrient-rich, pesticide-free, eco-friendly crops faster and in more bountiful quantities than those of traditional gardening methods, resulting in fruits and vegetables of superior taste and quality. PHOTOTRON systems and accessories are available for purchase from the Company's MLM network marketing affiliates. Phototron Holdings Inc. supports the sale and use of its products to the home medical marijuana market where compliant with applicable laws. Phototron Holdings, Inc. also supplies a full range of parts, accessories, advanced nutrients and innovative gardening tools and supplies to more than 50,000 customers. For more information, please visit our website: www.phototron.com and click on Phototron Holdings, Inc.Forward-Looking StatementsExcept for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially.
Examples of forward looking statements in this news release include statements regarding the payment of dividends, marketing and distribution plans, development activities and anticipated operating results. Factors which could cause actual results to differ materially from these forward-looking statements include such factors as the Company's ability to accomplish its business initiatives, significant fluctuations in marketing expenses and ability to achieve and expand significant levels of revenues, or recognize net income, from the sale of its products and services, as well as the introduction of competing products, or management's ability to attract and maintain qualified personnel necessary for the development and commercialization of its planned products, and other information that may be detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
 

 

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Mon, 12 Dec 2011 08:00:00 +0000
<![CDATA[Phototron Holdings, Inc. Launches GrowLife Inc., the Company's Direct Selling Hydroponic Gardening Subsidiary]]> http://www.phototron.com/news/phototron-holdings-launches-growlife-inc/ WOODLAND HILLS, CA--(Marketwire - 05/25/11) - Phototron Holdings, Inc. (OTCQB: PHOT) (OTC.BB:PHOT - News), the designer, manufacturer and seller of the PHOTOTRON Hydroponic Indoor Grow Systems, today announced the launch of its wholly owned direct selling hydroponic gardening subsidiary, GrowLife Inc."With a customer base of more than 50,000, Phototron has long been a leader in the hydroponic gardening market," said Doug Braun, CEO of Phototron Holdings, Inc. and President/CEO of GrowLife Inc. "Launching GrowLife, our direct selling subsidiary, leverages our significant experience in hydroponics while creating a revolution in marketing indoor and outdoor gardening products to enthusiasts across the nation through a unique direct selling environment. Phototron developed and manufactures the premier self contained hydroponic mini-greenhouse and GrowLife will take it directly to the consumer market through its network of affiliates.""Combining the premier hydroponic grow system with an exciting growth-focused direct selling organization gives us competitive advantages and creates a unique growth opportunity for our company, our affiliates, our customers and our shareholders," concluded Mr. Braun.For more information, please visit our websites: at www.growlifeinc.com and www.phototron.com."About Phototron Holdings, Inc. and GrowLife Inc."Phototron Holdings, Inc. (OTCQB: PHOT) designs and manufactures indoor mini-greenhouses capable of growing herbs, vegetables, flowers, fruits and terrestrial plants stronger and faster than traditional farming methods. GrowLife Inc. is Phototron's wholly owned direct selling hydroponic gardening subsidiary committed to cultivating a consciousness regarding sustainability and living a healthy lifestyle through personal farming. Its signature product, the PHOTOTRON Hydroponic Indoor Grow System, is the result of decades of research into the precise temperature, light, water and nutrient needs of plants, and allows for indoor gardening 12 months of the year. The PHOTOTRON System uses proprietary lighting that mimics the sun's rays to grow nutrient-rich, pesticide-free, eco-friendly crops faster and in more bountiful quantities than those of traditional gardening methods, resulting in fruits and vegetables of superior taste and quality. GrowLife Inc. also supplies a full range of accessories, advanced nutrients and innovative gardening tools and supplies to more than 50,000 customers. For more information, please visit our website: www.growlifeinc.com.Forward-Looking Statements


Except for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially. Examples of forward looking statements in this news release include statements regarding the payment of dividends, marketing and distribution plans, development activities and anticipated operating results. Factors which could cause actual results to differ materially from these forward-looking statements include such factors as the Company's ability to accomplish its business initiatives, significant fluctuations in marketing expenses and ability to achieve and expand significant levels of revenues, or recognize net income, from the sale of its products and services, as well as the introduction of competing products, or management's ability to attract and maintain qualified personnel necessary for the development and commercialization of its planned products, and other information that may be detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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Sat, 10 Dec 2011 08:00:00 +0000